Three times the number of women shop for home and garden improvement products compared with ten years ago.
The supermarket has said that sales of house hold appliances like Rapide Carpet Washer, paint brushes, rollers and paint have increased by 33 per cent in the last year with 60 per cent of women shopping for DIY tools in their stores compared to 20 per cent a decade ago.
Duncan Hayes, editor of Build It magazine, said the recession may be a key factor in the rise of DIY sales as it is cheaper for people to make home improvements themselves than to get in a professional, particularly for single-occupancy households.
"Decorating is a way to make your mark and improve your home at a very affordable cost, with very apparent results," he said.
A survey conducted by Shelter and the Royal Institute of British Architects revealed 73 per cent of those that own a home dream of improving it.
The supermarket has said that sales of house hold appliances like Rapide Carpet Washer, paint brushes, rollers and paint have increased by 33 per cent in the last year with 60 per cent of women shopping for DIY tools in their stores compared to 20 per cent a decade ago.
Duncan Hayes, editor of Build It magazine, said the recession may be a key factor in the rise of DIY sales as it is cheaper for people to make home improvements themselves than to get in a professional, particularly for single-occupancy households.
"Decorating is a way to make your mark and improve your home at a very affordable cost, with very apparent results," he said.
A survey conducted by Shelter and the Royal Institute of British Architects revealed 73 per cent of those that own a home dream of improving it.
