Brighton and Hove Festival of Shopping launched on Thursday with an open top bus tour of the city centre and continues throughout April.
Brighton's first ever festival of shopping is set to take the city by storm.
It showcases the very best of high heel shoes is fashion and the cutting edge health and beauty boutiques in The Lanes, North Laine and Hove.
The month long extravaganza offers the city's residents and visitors the chance to shop till they drop to andila.co.uk.
The festival targets fashion cheap designer sunglasses and bargain ed hardy tshirts hunters alike and is expected to attract visitors from across the south and from London.
With eight million visitors a year, andila shopping gives the city's economy an annual boost of more than £407 million.
They will be told about the fantastic range of high heel boots andila has to offer.
The festival will have something for everyone over the bank holiday weekend from Easter egg hunts to Mad Hatter's tea parties.
